Arks
Promotional videosArks
Challenge
Create a visual identity to promote to the Czech population the holocaust survivors’ museum located in the former Schindler factories.
Answer
In 1945 more than 1,100 Jews escaped deportation thanks to the names appearing on Schindler’s list. Ink was chosen as narrative symbol to illustrate this event. The themes discussed in the museum are presented through video installations.
Involvement
Art direction and production of promotional videos.