Happy new color!
30 January 2023
The Pantone Color Institute has announced this end of the year Viva Magenta as the color of the year 2023.
This intensely red hue with pink undertones is considered bold, witty and inclusive, reflecting current trends in fashion, film, television, design, politics and world events. The choice of Viva Magenta also reflects the desire to reconnect with nature and disconnect from ubiquitous technology.
Pantone also offers complementary colors to Viva Magenta to create harmonious palettes.
Color palettes can convey different emotions to reinforce a brand’s personality. For inspiration, check out the sample color palettes at Adobe (link) or create your own palette with Colordesigner (link).
