What Happens in an Internet Minute?
20 March 2023
The Gold Rush 2.0
Social media is an essential marketing tool for businesses. Each platform has its own particularities in terms of engagement, audience and conversion.
Facebook is a very active platform, with hundreds of thousands of comments, statuses and photos uploaded every minute. Ads are well received, with an average of 12 clicks per month.
YouTube is the second most visited site in the world, and 70% of people have made a purchase after seeing a business on the platform. 90% of Internet users discover new brands there.
On Instagram, 95 million photos and videos are shared every day. Posts with a geographic location get 79% more engagement. The platform drives purchase, with 50% of people visiting a site after seeing it on the platform.
TikTok has the highest engagement rate, and 37% of the platform’s users in the U.S. have household incomes over $100,000.
LinkedIn offers twice the engagement rate for businesses that post weekly. Ads can increase purchase intent by more than 30%.
Pinterest generates more than 66 million searches per day, and 52% of users have made an online purchase after seeing it on the platform.
On Twitter, 40% of users purchased a product after seeing it, and businesses using the new “Spaces” feature saw a 3% increase in sales volume.
Finally, Snapchat is the most used app for impulse purchases, with users opening the app more than 30 times a day. 35% of users send photos of products to their friends to ask for their opinions.
There’s a lot going on every minute online. People are checking email, texting, buying something for their home, watching TikTok videos and more.
Source: Localiq.com
