Freyja Apricot

Challenge

Launch of a new apricot wine drink.

Answer

Thanks to an initial marketing study which helped shaping the communication strategy, Freyja was able to uniquely position itself in a very competitive market. Its graphic identity, its personality, and its charisma guarantees a privileged place among the competitors.

Involvement

SWOT analysis, definition of supply/demand factors, development of market study, study of the competition, positioning of the brand, definition of targets, development of marketing and communication strategy, creation of visual identity, artistic direction for the video production, development of all communication media (packaging, presentation support, brochures, advertising visuals, website and social networks).